The financial ramifications of Tom Brady’s failing involvement with FTX and his other crypto-related business, Autograph, were recently discussed in a story by The New York Times. According to The Times, Autograph has also had operational issues.
Due to the collapse of the cryptocurrency market last year, Autograph’s income decreased. As a result, the business decided to start working with celebrities to build fan loyalty rather than continuing to advertise crypto coins. As part of this change, Autograph stopped using the term “NFT” and other terms associated with cryptocurrencies in its marketing.
Over 50 employees were also let off as a result of Autograph’s financial difficulties, underscoring the seriousness of the problems the business was facing.
Tom Brady has had varying degrees of success in his efforts to diversify his sources of income outside of sports. Due to the embarrassing failure of the FTX business, he may now be subject to severe legal liabilities. Autograph, meantime, has been forced to make last-minute changes to its corporate plan.
Brady’s goal of making TB12 facilities as well-known as McDonald’s Golden Arches has not come to pass as planned. His other business ventures, like his line of branded apparel, have a tough time measuring success.
Brady has unquestionably dominated the game of life while having achieved amazing success on the football pitch. His endeavours outside of football, however, have not yet come close to matching his on-field successes. It remains to be seen if he will discover a business that succeeds to a comparable degree.